💬 2. Messaging: Crafting Compelling Outreach

QUOTE

“The goal of your first message isn’t to sell—it’s to start a conversation.”

📋 Module Overview

This module focuses on the art of crafting concise, compelling messages that generate genuine interest from OnlyFans creators without overwhelming them with information or making unrealistic promises.

WARNING

Making exaggerated fan gain promises or overwhelming potential clients with too much information are the two most common reasons creators ignore outreach messages.

🎯 Learning Objectives

By the end of this module, you will be able to:

• Craft attention-grabbing first messages that receive responses
• Develop a messaging strategy that builds trust and interest
• Avoid common pitfalls that turn off potential clients
• Adapt your approach based on creator profiles and platform
• Successfully move conversations toward leadership handoff

📚 Module Contents

2.1 First Contact Messages

Learn how to craft the perfect initial outreach message.

2.2 Follow-Up Strategy

Discover effective techniques for following up without being pushy.

2.3 Messaging Guidelines

Master the dos and don’ts of professional outreach communication.

💎 The Perfect First Message

Key Elements

1. Personalization (shows you’ve done your research)
2. Brevity (respects their time)
3. Value proposition (what’s in it for them)
4. Credibility indicator (why they should trust us)
5. Clear next step (what happens if they respond)

TIP

Your first message should be no more than 3-4 sentences. Save the details for after they express interest.

Message Formula

[Personalized greeting] + [Specific compliment based on research] + [Brief value proposition] + [Credibility indicator] + [Simple call to action]

Example Templates

SUCCESS

Good Example: “Hi [Name], I love your creative approach to fitness content—your workout series last month was impressive! I’m reaching out because Chevalierian helps creators like you increase revenue while reducing workload. We manage several top 3% creators who’ve doubled their income in 6 months. Would you be open to a quick chat about how we might help you grow?”

FAILURE

Bad Example: “Hey there! I can help you get 10,000 new fans in just one month! Our agency Chevalierian is the best in the business and we have tons of marketing strategies, content plans, chatting services, and promotional tools that will skyrocket your OnlyFans income immediately! Let me know if you want me to send you our 20-page brochure with all our services and pricing options!”

🚫 Common Messaging Mistakes

Unrealistic Promises

❌ Promising specific fan counts

• “We’ll get you 5,000 new fans in a month”
• “You’ll double your subscribers in 30 days”

✅ Instead, use credible success indicators

• “Our clients typically see 30-50% growth in their first quarter”
• “We’ve helped creators in your niche increase their subscriber retention by 40%“

Information Overload

❌ Overwhelming with details

• Listing all services in the first message
• Explaining your entire business model
• Sending lengthy paragraphs about the company

✅ Instead, focus on starting a conversation

• Highlight one key benefit relevant to their specific situation
• Save details for when they express interest
• Use questions to engage rather than statements to inform

🔄 Follow-Up Strategy

Timing

Contact Attempt	Timing	Focus
Initial Message	Day 0	Introduction and value proposition
Follow-Up #1	Day 3-4	Add new value/information
Follow-Up #2	Day 7-10	Different angle/benefit
Final Attempt	Day 14-21	”Closing the loop”

Follow-Up Principles

1. Always add new value in each follow-up
2. Never appear desperate or pushy
3. Vary contact times to catch them at different moments
4. Reference previous messages but don’t copy/paste them
5. Respect signs of disinterest and know when to move on

TIP

The “closing the loop” message often gets the highest response rate. It signals you’re moving on, which removes pressure and often prompts a response.

📱 Platform-Specific Approaches

Instagram

• DM Length: Keep under 300 characters
• Tone: Professional but conversational
• Visual Elements: Consider using a simple, professional image in follow-ups
• Timing: Afternoons and evenings typically see higher engagement

TikTok

• DM Length: Ultra-brief (1-2 sentences max)
• Tone: Casual and direct
• Strategy: Comment meaningfully on content first, then DM
• Approach: Reference specific TikTok content in your message

🎯 Qualifying and Transitioning

The goal of your messaging is to:

1. Confirm they’re interested in agency services
2. Establish basic qualification (they meet our criteria)
3. Transition the conversation to leadership

Transition Language

SUCCESS

Good Transition: “Based on what you’ve shared, I think you’d be a great fit for our agency. The next step would be a brief call with our leadership team who can answer your specific questions about growth strategies for your content niche. Would you be open to that?”

📝 Practical Exercise

1. Review the research profiles you created in Module 1
2. Craft a personalized first contact message for your top 3 prospects
3. Develop one follow-up message for each
4. Create a “closing the loop” final message
5. Submit these for review and feedback

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Previous Module: 1. Research: Finding the Right Models
Next Module: 3. Conversion: From Interest to Client